The Importance of Bullet Points

Fevi Yu February 18, 2014

bullet-points
I receive quite a few emails per day and I have to admit, I dont read them. I browse through them quickly and my eyes shift through the important ones, I reply to them quickly enough and then get on with my day. For people who are still waiting on me to reply, well, please note that I probably never will because I don’t like wasting my time so I will not waste yours.
I love emails that give me bullet points so I can read through what task is needed to be done. I love short, clear and concise emails that ask me directly instead of making excuses. I love that one of the standards of content writing is to create bullet points within your article to summarize the important points. Its so easy for a users eyes to go directly to bullet points.
Why is it important for you to use bullet points? Here are my top reasons:

  • Easy to Read – I’m sure most of you skipped the first two paragraphs and your eyes travelled directly to this section. Yes! Because its easy to read.
  • Easy to Understand – If you can concisely put all your questions/clarifications in bullet point format then you understand what you need to know. The recipient of your email will also see that clarity.
  • Easy to reply to – for every bullet point you put, the recipient of your email can quickly reply to you. It puts things in perspective.

So next time you have questions, please send me an email. I may not be able to reply quickly to it if you send me a novel but if you write it in bullet points then it will be easier for me to get back to you ASAP.

About the Author

Fevi Yu

SEO Consultant since 2008 · Pubcon speaker

Fevi Yu is a seasoned SEO and LLM consultant, digital agency founder, and Pubcon speaker. She is the creator of the Basic Website Package—the only web design and technical SEO-integrated solution proven to rank and generate inquiries within weeks of launch. Her clients’ websites consistently appear on the first page of results—both in traditional search and AI-generated responses. Her writing focuses on strategies that help clients grow and compete online.

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